Storytelling for Small Business: Create a Killer Business Description that Sticks with People

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You are probably asked all the time what your business does — do you like your current answer? This class is for small business owners or entrepreneurs who are passionate about the services or products you provide but don’t consider yourself a writer. In this class, we’ll leave the usual boring list of facts behind and walk together step-by-step to apply basic storytelling principles to craft an engaging business description that will stick with your customers. By the end of this class, you’ll have a clear, concise go-to core story to use as the basis for copy on your website, social media channels, when networking, and elsewhere.

Download the PDFs referenced in the class here:

Discovery Phase: 25 Thought Starter Questions

Your Messy First Draft Worksheet

Four Common Writing Mistakes and How to Fix Them

Class Project Worksheet

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