Laura Evans – The Brand and Packaging Design Course

Learn how to deliver high value & high impact branding projects in 6 weeks, Brand designers ready to double their fees & go from $500 to $5K–$10K+ projects by learning these skills in just 6 weeks. You’re craving to increase your offers, impact and revenue. You know the value, but you’re missing the agency edge

MODULE 1:How to confidently qualify, book and onboard clients

• + Client Red/Green Flags
• + PreQualifiers
• + Pricing Methods
• +Timelines and Management
• +What to ask and when

MODULE 2:How to use strategy

• + Brand Strategy basics
• + Agency strategy tools for packaging
• + Brand workshops
• + Questionnaires
• + Creative Direction

MODULE 3:How to design effectively for retail and e-commerce

• + Variants
• + Ranging
• + Shelf Studies
• + Flavour Profiles
• + Category Cues

MODULE 4:How to design a concept your client and customer loves

• + Use GPT for stories
• + Mining for inspiration
• + Mockups and prototyping
• + Materials & Finishes
• + Presenting to your client

MODULE 5:How to work with dielines and navigate back of pack

• + Cutterguides/Dielines
• + Drawing dielines (hot take)
• + BOP including but not limited to:
• + X heights, Safe space
• + Barcodes and more…
• + Global regulations

MODULE 6:How to set up your files for print the agency way 

• + Printing basics
• + Pantones and Match-Tos
• + Spec your files
• + Hands-free hand-off

DOWNLOAD LINK: The Brand and Packaging Design Course

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