DesignerShip – Practical UX Research & Strategy 2024-11

Published on: 2024-11-08 20:03:25

Categories: 28

Descriptions

Practical UX Research & Strategy, Without a data-informed mindset, Product (UX/UI) Designers will struggle in the industry. As the industry progresses, particularly with the advancement of AI, it is crucial for designers to expand their skills to enhance their competitiveness. With UI design nearing automation through AI technologies, acquiring strategic and research skills is becoming increasingly vital. This includes all the unspoken skillsets that the industry demands, like product prioritization, business acumen and product strategy. This course teaches how to choose the right research methods, understand user desires deeply, and create designs that go beyond aesthetics to meet strategic business needs.

What you’ll learn

User and job stories
Practical business acumen tactics
Prioritization methods
Research synthesis tactics
Affinity mapping
User interview questions
Defining research hypothesises
Customer Journey Maps
Problem solving mindset
Real-world case studies
Presentation tactics
Competitor analysis
Data analysis
User interview execution
Research strategy
End-to-end research process

Who this course is for

Junior Designers‍: Learn how to design eye-catching designs backed by data.
‍Senior Designers‍: Refine your product strategy approach to create user-centric designs.
‍Product Managers‍: Make informed decisions to drive user-centric product development.
‍Freelance Designers: Increase your rates with a proven track record of success.

Specificatoin of Practical UX Research & Strategy

Publisher : DesignerShip
Teacher : Michael Wong
Language : English
Level : All Levels
Number of Course : 54
Duration: 10 hours and 13 minutes

Content of Practical UX Research & Strategy

Practical UX Research & Strategy

Requirements

A laptop or desktop with steady internet access.
A basic understanding of user experience (UX) concepts is recommended, but not required.
A good understanding of how to use Figma (Exercises are run in Figma and Figjam). Take my Figma course if needed.
A desire to learn research methodologies, data analysis and business strategies.
A willingness to improve communication skills to present insights and findings from research.