Coursera – Search Engine Optimization (SEO) Specialization 2022-8

Published on: 2022-12-01 06:33:25

Categories: 28

Description

Search Engine Optimization (SEO) Specialization is the name of the complete and specialized training course on search engine optimization (SEO) published by Coursera Academy. This specialized course teaches you how to optimize website content for the best possible search engine rankings. You will learn the theory behind Google search and other search engine algorithms. You’ll also develop practical, real-world skills that you can use for a career in digital marketing or online content development, including on- and off-page optimization, optimizing for local and international audiences, performing search-focused website audits. and aligning SEO with overall business strategies. Each course is designed to build on the skills of the previous course, so we recommend taking the courses in the order they are listed. This expertise culminates in a hands-on Capstone project, where you will apply your skills to a comprehensive SEO consulting job.

What you will learn in Search Engine Optimization (SEO) Specialization:

Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client
Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Course details:

Publisher: Coursera
Language: English
Duration: Approximately 5 months to complete – Suggested pace of 6 hours/week
Number of Courses: 4
Instructors: Eric Enge, Rebekah May
Level: Beginner
institution/university: University of California Davis