Coursera – Content Strategy for Professionals Specialization 2022-6

Published on: 2022-07-05 06:03:56

Categories: 28

Description

Content Strategy for Professionals Specialization is a collection of content production and marketing strategies training published by Coursera Specialized Academy. Generating engaging and entertaining content is one of the most important ways to grow your business and attract an audience that can serve you in the long run. In this training series, you will get acquainted with the latest strategies for communicating with customers and producing healthy content. In marketing and content production strategies, we will use a set of transparent, credible and credible media to convey ideas and knowledge to the audience. All our strategies are in line with our organizational goals and practices and will help us achieve them.

Creating an engaging and entertaining experience for your audience and using stories and customer experiences is very important in content marketing and can increase the appeal of your content many times over. Expanding the community of contacts and users and ultimately delivering content to different people will be among our most important goals in content marketing.

What you will learn in Content Strategy for Professionals Specialization

Attract the audience through storytelling strategy
content management
Connect with multi-channel digital communities
Implementation of content production and marketing strategies in the context of various platforms and virtual networks
Increase the impact and content accessibility
Communication strategy
Brand Management
Target society
Content marketing and content production
And …

Course Specifications

Publisher: Coursera
Instructors: John Lavine, Candy Lee and Randy Hlavac
Language: English
Level: Beginner
Institution/university: Northwestern University
Number of Courses: 5
Duration: Approximately 4 months to complete – Suggested pace of 2 hours/week

Courses included:

Course 1

Content Strategy for Professionals: Engaging Audiences

Course 2

Content Strategy for Professionals: Managing Content

Course 3

Content Strategy for Professionals: Expanding Your Content’s Reach

Course 4

Content Strategy for Professionals: Ensuring Your Content’s Impact

Course 5

Content Strategy for Professionals: Capstone Project

Content Strategy for Professionals Specialization Prerequisites

What background knowledge is necessary?

It is for professionals at all levels of an organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.