Coursera – Brand Management: Aligning Business, Brand and Behaviour 2022-6

Description

Brand Management: Aligning Business, Brand and Behavior is a brand management and brand and business synchronization training course published by Coursera Academy. This training course has been prepared by Professor Nader Tavassoli, who is one of the senior professors of the London Business School. Professor Tavassoli opposes all traditional branding and business methods. In traditional methods, the brand is considered as a visual representation of the business and has no other function. In new business approaches, the brand is considered as a user experience that the customer experiences in all his processes and interactions with a company. This training course is completely practical and will acquaint you with the process of developing and building a brand from zero to one hundred.

What you will learn in Brand Management: Aligning Business, Brand and Behaviour

• Sensitive moments and interactions with the customer
• Ways to shape a company’s brand by improving and enriching the user experience in all company processes
• Build a brand through a broad organizational perspective
• Extensive branding in multiple companies
• Brand development in different cultures, countries and societies
• Measuring the health of the brand
• Company branding
• Brand marketing
• Brand management
• Brand Identity
• And …

Course Specifications

Publisher: Coursera
Instructors: Nader Tavassoli
Language: English
Level: Beginner
Institution/university: University of London and London Business School
Number of Weeks: 5
Duration: Approximately 17 hours

Course Topics:

Week 1

Brand Purpose & Experience

Week 2

Brand Design & Delivery

Week 3

Brand Leadership and Alignment

Week 4

Brand Practices & Engagement

Week 5

Brand Metrics & Returns

Brand Management: Aligning Business, Brand and Behaviour Prerequisites

Pictures

Brand Management: Aligning Business, Brand and Behaviour Sample Video

Installation Guide

After Extract, watch with your favorite Player.

English subtitle

Quality: 720p

Download Links

Download Part 1 – 1 GB

Download Part 2 – 1 GB

Download Part 3 – 1 GB

Download Part 4 – 349 MB

File password (s): www.abc.com

Size

3.34 MB