Coursera – An Introduction to Consumer Neuroscience & Neuromarketing 2024-12

Published on: 2024-12-23 20:31:12

Categories: 28

Description

An Introduction to Consumer Neuroscience & Neuromarketing is an introductory course in Consumer Neuroscience and Neuromarketing, published by Coursera Academy. Public opinion analyzes the behaviors and thoughts of consumers to examine their decisions and purchases in different realities and uses the research discovered in their campaigns and advertisements. Consumer and neuropsychology is a new and very modern field that still has a lot of work to do and research in this field has not reached the limit. In this training course, questions such as the following materials will be answered:

How do we, as consumers and customers, make decisions and what is our thinking and decision-making process?
What products and services do we usually pay attention to?
How can our initial feedback be effective in predicting the response and the final decision?
To what extent are the mentioned processes unconscious in our minds?
And …

In this training course, you will get acquainted with the methods of implementing different methods in the field of neural marketing and the application of each.

What you will learn in An Introduction to Consumer Neuroscience & Neuromarketing

Analyze and evaluate customer behavior and thoughts
Marketing and its various techniques, especially neural marketing
Consumer neuroscience and marketing neuroscience or basal nerve
Basic principles of neuroscience
Base mechanisms of the brain and their impact on customer performance
And …

Course Specifications

Publisher: Coursera
Instructors: Thomas Zoëga Ramsøy
Language: English
Level: Beginner
Institution/university: Copenhagen Business School
Number of Weeks: 6
Duration: Approximately 26 hours